There have been a few of these signs floating around Johannesburg lately, and they’re now causing people to talk!
I got an email from the organisers of the campaign a few days ago explaining all about the campaign and asking if I wanted to get involved, because they’d noticed the photos of Joburgers on my site. Of course I said YES! I love living in this city. And I love the people here too!
This quote comes from the Facebook group that has been set up called “You Make Joburg Great” and it sums up everything about the campaign.
“Joburg definitely deals with its fair share of flack. “Why would you want to live in Joburg?” Yes it might not have a mountain. It might not have a beach. It might not have a 1000 year old museum or cathedral. But it does have something better than any other city in South Africa…
The people.
The most awesome people in South Africa and quite possibly the world.
The people in Joburg rock. Properly rock. They drive the economy. They work hard and play even harder. They are generally friendly, vibrant and cosmopolitan. They are F&*%ING awesome!
And those people are YOU.
YOU MAKE JOBURG GREAT.”
The campaign is basically all about growing the goodwill in the city, and they’re hoping that people use these banners all over the place and spread the word. Well, the talking is certainly happening.
During this week, the numbers of people on the corner of Sandton Drive and William Nicol with sign grew daily, and the vibe was just incredible when I stopped to take photos today. There was music blaring from a truck, people were dancing, drivers of cars were hooting and the people carrying the signs were screaming and shouting. It was hugely festive!
I took the first photo from the car as we were going past, but I told Lance he had to stop so I could get more shots.

These 2 were dancing around to the music, and I overheard the one lady say that she could start the day like this every day!





I was in SUCH a good mood by the time I got back to the car![]()
And people in the office were talking the whole day about what they’d seen that morning in the traffic, so it’s clearly making an impression. Apparently they’ll be at different intersections next week, but you can organise the signs for anything you need it for too!
I also see that there’s a photographic competition running to take photos with these signs with very cool prizes… the details are HERE





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